Once Gary Vaynerchuk, a Belarusian American entrepreneur said, “The brands that can connect with the client in a real way will win”. So, in the era of globalization and technology, the importance and advantage of having the knowledge of digital marketing is undisputable.

East West University Business Club has always shown the spirit to serve the students with best by arranging different events, competitions and sessions which helped them to shape their skills and enhance their knowledge. Following that, a 2 days session on ‘Digital Marketing’ was arranged by East West University Business Club in association with Creative IT Institute for the students of East West University to have an opportunity to learn Digital Marketing. The significant events of EWUBC are Career Clinic, Brand Aid, Competition Courses and ‘BriefCase’- An Intra University Business Case Competition etc.

The webinar on ‘Digital Marketing’ was conducted via Zoom app on 25^th and 26^th June from 8.00PM to 10.00PM and the session was graced by the presence of speakers like, Nayem Adnan and Mr. Farhad Hasan Faculties of Digital Marketing along with Mr. Tilak, Manager of Creative IT institution. More than 200 students participated in this session. On 1^st day, the speaker Nayem Adnan mainly talked about the opportunities of digital marketing. He also shared his experience regarding affiliation marketing and the opportunities it has created. Here, the students got to know how one can build a website, the importance of audience engagement, social media marketing hacks etc. He also emphasized on website customization and how these things affect a business. On 2^nd day of webinar, Mr. Farhad demonstrated the importance of business page optimization, competitor analysis, customer engagement, paid and organic campaigning. He pointed out the fact that to compete with others, we must invest in digital marketing. In this webinar, they discuss how to get proper attribution, sophisticated and comprehensive analytics framework to capture various content types, user journeys and marketing funnel stages. However they also suggest us to have a reporting methodology to evaluate our performance with a content-focused mind, to know where to direct our efforts.  

In near future, EWUBC has the plan to prepare the students to become effective and thoughtful business leaders in an increasingly globalized business environment. There are some upcoming programs of EWUBC that will help the students to enrich their global intelligence and learn different issues from the experts of various industries. So, keep your eyes on the official page of East West University Business Club!