Dhaka, November 18, 2024 – The Grand Finale of BriefCase 3.0, a premier inter-university business case competition, was a remarkable showcase of creativity, leadership, and ambition, Organized by the East West University Business Club (EWUBC), bringing together 10 highly competitive teams from top universities across the nation. The participants presented innovative solutions to real-world business challenges, making the finale a true celebration of emerging talent in the business arena.

This flagship event marked a significant milestone, coinciding with the 25th anniversary of the East West University Business Club. BriefCase 3.0 was presented by Nippon Paint, powered by Yamaha, and co-sponsored by Speed in association with Monno Ceramics. These sponsors played a pivotal role in making this event successful, underscoring the strong collaboration between academia and the corporate sector.

The ceremony commenced with a warm introduction from the event hosts, setting an energetic tone for the day. Esteemed dignitaries from East West University took the stage to inspire the participants. The Honorable Vice-Chancellor, Professor Dr. Shams Rahman, had a great role throughout the whole event to inspire undergraduate students to participate in this platform to bridge the gap between academic learning and practical business applications. His inspirational thoughts in the competition honed the skills necessary for future business leaders.

The event was graced by several distinguished guests from the corporate sector who shared their insights with the young participants. Among them were Mr. Rasheed Islam, Managing Director of Monno Ceramics. Mr. Robin Mia, Head of Marketing at Nippon Paint Bangladesh. Mr.S.M. Mehedi Al Sheraji Shiblu, Senior Manager Brand at Akij Food & Beverage Ltd.

These industry leaders offered words of encouragement, reflecting on the significance of innovation in today's business landscape. Each of the special guests, along with the event sponsors, judges, and campus ambassadors, received tokens of appreciation, acknowledging their vital contributions to making the event a success. The judging panel comprised esteemed professionals from various sectors, adding significant value to the competition with their expertise. Mr.Navid Sarwar, Country Consultant, Bangladesh at Lidl & Kaufland Asia Pte. Limited, and former Brand Manager at Berger Paints Bangladesh, Mr. Md. Naimul Haque, Head of Digital Branding & Retail Branding, Marketing & Communication, Mr. Shoaib Haque, Director of Strategic Brand Communication at Expressions Ltd as the judges of Grand Finale brought a wealth of industry knowledge, offering valuable feedback to the participants and evaluating the business cases with a keen eye for innovation, feasibility, and market potential.  

The competition featured 10 finalist teams who presented their business cases before an expert panel of judges. The presentations tested the participants' analytical skills, strategic thinking, and ability to articulate their ideas effectively under pressure. After an intense round of deliberations, the winners were announced, Champion: Team Nexaur claimed the top spot, showcasing exceptional strategic thinking and creative problem-solving. They were awarded a cash prize of 1,00,000 taka only with attractive gift hampers. First Runner-Up: Team ISB secured the second position, impressing the judges with their structured analysis and practical approach, earning a prize of 60,000 taka only. Second Runner-Up: Team Mockingjay took third place, demonstrating strong market insights and business acumen, and received a prize of 40,000 taka only.

The announcement of the winners was met with cheers and applause, marking a joyous culmination of months of preparation and hard work. The event concluded with the distribution of prizes, creating a celebratory atmosphere as participants, judges, and guests recognized the talent and dedication of the young contestants.

This year's edition of BriefCase 3.0 celebrated the 25-year legacy of EWUBC, reinforcing its mission to nurture future leaders who are well-equipped to make impactful contributions to the business world. The success of the event is a testament to the club’s ongoing efforts to provide students with opportunities to excel beyond the classroom.

As the curtains closed on this memorable event, EWUBC reaffirmed its commitment to shaping the next generation of business leaders. The club looks forward to hosting future editions of BriefCase, with the promise of even greater engagement and opportunities for students to showcase their potential.